Facebook means business in Africa
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There were signs last year Facebook was increasingly looking at Africa, with the launch of the Internet. org app in Zambia and Kenya, but the social network has really ramped up its activity in 2015.
Firstly, the company launched Facebook Lite in a handful of African and Asian markets, a simplified version of its mobile website designed for bottom-of-the-line and dated Android. Just 252KB in size and aimed at users on 2G, Lite has been rolled out as a pilot in Nigeria, South Africa, Sudan and Zimbabwe.
The Internet.org app also saw another rollout, this time in Ghana, taking it into a third African market. Through a partnership with operator Airtel, the app allows users to access websites and online services including AccuWeather, BBC News, Jobberman, News24, SuperSport, Wattpad, Wikipedia, and, of course, Facebook, for zero data charges.
And if these rollouts weren’t signs enough that Facebook is attempting to come up with solutions to encourage Africans to utilise its services, the company has also begun hunting for personnel to staff a new Johannesburg office.
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